Amazon KDP Book Description HTML Generator Guide: Bold, Bullets & Headers

Your book description is your sales page copy. When shoppers click on your cover, an unformatted block of wall-to-wall text will cause them to bounce. Using allowed HTML tags (like bold headers, numbered lists, and bullet points) guides the reader's eye and significantly boosts conversion rates. Here is the complete KDP HTML guide.

Allowed Amazon KDP HTML Tags

Amazon strictly restricts book description formatting to a small set of supported tags: - `<h2>` and `<h3>`: Section headlines - `<b>` or `<strong>`: Bold text - `<i>` or `<em>`: Italic text - `<ul>` and `<li>`: Unordered bulleted lists - `<ol>` and `<li>`: Numbered sequential lists - `<p>`: Paragraph spacing - `<hr>`: Horizontal divider line *Note: Tags like `<div>`, `<span>`, `style`, and color attributes are stripped by Amazon.*

High-Converting Description Structure

1. **The Hook (H2 Headline)**: *'Tired of Boring, Low-Quality Puzzle Books with Duplicate Grids?'* 2. **The Value Proposition**: Briefly introduce the book's purpose and unique benefits. 3. **Bulleted Feature Checklist**: - *100 Completely Unique Handcrafted Puzzles* - *Large 8.5" × 11" Format with High-Contrast 18pt Print* - *Complete Solutions Included at the Back of the Book* - *Durable Matte Cover with Amazon-Approved Spine Binding* 4. **Call to Action**: *'Scroll up, click Add to Cart, and start exercising your brain today!'*

Generate Clean HTML Instantly

Use KDPage's free KDP Book Description Generator at kdpage.com/tools/kdp-book-description-generator to preview live formatting and copy compliant HTML with one click.